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Stop trying to sell.
Create demand!
Business owners and sales leaders:
Traditional sales practices are outdated. Improve your sales with relevant thought about how sales actually occur.
Hate selling? That's okay.
Businesses struggle to grow sales. Why? Because NO ONE REALLY WANTS TO LEARN ABOUT SALES. We prefer shortcuts! We want RESULTS without having to develop the knowledge and skills to achieve what we say we want.
The question is: do you really want what you say you want?
Does this make sense to you?
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The result that you want won't just happen; you should know how you'll achieve your goal.
- Achieving your goal could involve using the right practices, resources, and support; you should secure everything necessary to ensure progress.
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Knowing what is and isn't working allows you to identify areas for improvement; you should regularly assess your progress.
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Having a course for achievement is important, but success often depends on the quality of effort put forth; you should maintain consistent effort with what works.
Common Mistakes:
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Advice:
Many people fail to reach their goals for this simple fact: there's a difference between having a goal and understanding how to achieve it. Improve your ability to succeed with this checklist:
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Know what your success requires
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Identify assets and liabilities
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Prepare for potential obstacles (how you could fail!)
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Set an actionable goal (go beyond SMART goals)
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Safeguard your productivity
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Support your plan
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Learn how to sustain motivation
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Ensure your ability to improve: apply IDEAL
Learn how to apply and benefit from IDEAL, the most natural process for improvement and success.
GET STARTED
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Support Resources
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Questions?
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Articles & COURSES
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Note:
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Need to know
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The Problem
Businesses struggle to convert buyer interest into sales. Why? Because FEW WANT TO LEARN HOW TO SELL, no matter what they say. They want the RESULT, but they don’t develop the knowledge and skills that make that result possible.
We could point to traditional sales methods being outdated, ineffective marketing, or poor messaging, but here's the heart of the problem: you don’t know your buyer. You may think you do, but you don’t. [Understanding means recognizing that deeper motivations drive their decisions—motivations beyond the obvious need for your product or service. The hard truth? Most sales professionals are guessing.
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Need to know
Need to know
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Reliable sales success starts with what you know.
Yes! It's that simple. So, start learning!
The Steps to Your Sales Success
Would you agree that there's a difference between having a goal—such as: achieve reliable sales success!—and knowing how to achieve its success? And, with regard your sales goal, would agree that knowing how to achieve a goal is as important as knowing how to sell? Of course!
Let's suppose that you have nothing to learn about how to sell. Let's also suppose you know how to achieve the success you want (you have a plan for your success). You would still fail to achieve reliable sales success, if your actions didn't meet the requirements of your plan.
So, the steps to reliable sales success are: (1) acquire accurate and updated knowledge about how to sell your product or service; (2) acquire knowledge about how to achieve reliable sales success; and (3) apply sufficient actions that yield targeted results.
Ready to learn? Scroll down on this page for support options.
About You
The starting point of any pursuit of success is to know what success requires of you specifically. In order to know what productivity requires, knowledge about your subject and productivity is critically important. At this point, you’re clear about your goal and process—your course to success. You need to also be clear about your minimum performance standard (MPS). The MPS is the result from activity required in order for you to avoid being at risk of failure.
Next Steps
Regardless of what you know about sales, this fact remains: if you want to improve your sales, the starting point is to learn what improvement requires from you. You'll then want to ensure your ability to meet those requirements!
Your next step, then, is to test your knowledge about sales and how to achieve goals: read Success in Sales.
What You Need to Know
Sales Knowledge
Reliable sales success requires basic sales knowledge (regardless of who you are or how you sell), which includes knowledge of:
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Market & Prospects
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Sales strategy
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Sales process
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Engagement (+ required skills)
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Process management
Goals
Once you know your subject (sales), you're ready to plan your success with knowledge about how to achieve a goal. There are five essential areas (I.D.E.A.L.):
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Intend (your goal)
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Direct (the steps to success)
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Engage (actual productivity)
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Assess (confirmation of progress)
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Learn (ability to correct/improve)
The Course!
Take the essential course for sales knowledge! High-Impact Sales Improvement is based on the book by The Sales Success. Get up to speed on need-to-know sales knowledge, so that you are prepared to make your best effort to achieve your sales goals—faster.
Learn More
Join!
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